Who We Are

We are thinkers, observers, and tireless investigators. At our core, we are driven to ask questions about our world, seeking to truly understand its people and their behavior. We want to know why things happen the way they do — and, especially, why people do what they do.

We investigate beyond the numbers. We look at their patterns, revealing motivations that underlie observed behavior. We distill clear stories from these patterns, allowing our clients to proceed confidently.

We make it easy for you to get to know us. Just call or write. We'll talk about your research needs and ways that we can answer your business questions.

About

We are a full-service market research agency based in Portland, Oregon, with a passion for helping our clients grow. Our broad experience includes technology products, financial products, consumer products, and sports apparel. It's not specialization in specific industries that drives us though — rather, it's specialization in our craft.

Partners

We do everything it takes to partner with you to understand your business, and seek to provide you with clear, actionable findings that will propel your business forward.

Responsive

We are responsive to your needs. We are a small shop, which makes us nimble. We are dedicated to you and your research needs throughout the life span of every project.

Knowledge

Each of us has decades of direct experience in our fields — on the client-side, on the agency-side, and in academia. We bring this experience to every engagement.

Team Members

The Cognito team works fluidly as a single organism — collaborating on every level to deliver refined comprehensive results. Our role is to be your research expert and guide. It's our talent for investigating and uncovering hidden gems that will transform your project.

Annette Antonovic

Principal

Bill Curran

Principal

Barry Adams

Director of Project Management

Amanda Durkee

Director of Research Strategy

Jack Horne

Director of Advanced Analytics

Heather McGeachy

UX Director & Avid Listener

Dale Schreiner

Director of Research Services

Services

Our methodological toolkit includes the best practices of qualitative, quantitative, and hybrid methods to develop the clarity you need. We have more tools in our bag than just a hammer so not every problem looks like a nail to us. We continually attend and present at industry and academic conferences to keep our knowledge of new methods sharp.

Ultimately, we interview people who love your brand, and people who don't, asking the right questions get to the heart of consumer and business behavior. We do deep dives into the data, helping to determine what's working and what isn't.

We provide you with clear, actionable, and easy-to-digest reports. You get analysis, synthesis, and more that is tailored to your team's needs and expectations, streamlining the process of integrating our findings into your business plan. In short, we craft a story around the business questions you ask us to investigate

Qualitative Methods

Our qualitative toolbox spans the gamut of tried-and-true methods, and those that are just beginning to break the surface. Some of these include:

  • Contextual inquiry and ethnographic techniques
  • Focus group moderation
  • In-depth interviewing
  • Friendship pairs and parent-child dyads/triads
  • End user/usability assessments
  • Retail shop-alongs
  • Eye-tracking
  • Virtual- and alternative-reality (VR/AR) interactions

Cognito has individual moderators with multiple decades of experience, who bring not just their moderating skills to the table, but a wealth of industry expertise as well.

Our project management and on-site skills are likewise second-to-none.

Quantitative Methods

We have a full suite of quantitative methodologies at your disposal to help answer those business questions that require more data. We design all surveys from the ground up in direct consultation with you, and we have reliable sample and programming partners who are capable of recruiting and fielding phone, online, mobile and multi-modal surveys.

All of our analytics are handled in-house by a team where each individual brings decades of experience. Beyond just summaries, we provide advanced analytic methods, which might include

  • Discrete choice and conjoint modeling
  • Custom web-based and Excel-based simulators
  • Game theory applications
  • Market segmentation
  • Decision tree analysis
  • TURF analysis
  • Correspondence analysis and mapping
  • Multiple regression analyses
  • Demand forecasting
  • Bayesian network analyses

Big data predictive analytics is also in our wheelhouse. If you have secondary data related to your customers, sales history, or almost anything that might be related to your business needs, we'll help you uncover those potential sources, and help you find insights that survey data alone cannot.

Insights

Your market is always changing. New competition emerges, innovators disrupt the space, and your customer base is ever-changing. We've made it our business to uncover deep insights that help you make critical decisions.

We know people. It all starts with research.

How VR Creators Are Navigating the Space

Heather Losey McGeachy, Research Director

As virtual and mixed reality devices begin to capture mainstream interest, industry leaders want to understand how creators and developers are reacting to and using these new technologies. Creation of quality experiences has been a difficult challenge to overcome in this new market. Cognito has conducted two studies to date — covering 2016 and 2017 with current VR/AR creators.

Contact Us

Get in touch and we'll help you get the ball rolling on your next project.

Cognito, Inc.